What is a Digital Marketing Strategy: What to Expect

May 29, 2019By Jen UrsoMarketing Tips

It sounds like an industry buzz term but a digital marketing strategy actually has validity. Sure, I can come in and start setting up and scheduling e-blasts for you. I can do some social media posts and fill in some content on your website. But, if all of these parts aren’t really working together it just becomes a lot of noise.

Don’t Play It Coy in Advertising

February 11, 2019By Trista SobeckMarketing Tips

Let’s stop a moment and pause and think about all the ways you get new business. Is it by referral? Online ads? Print ads? Yelp? A strong content strategy? Or…. do you even know? Do prospective customers just saunter up to your front door and say, “Hey, I think you have something I need. Can … Read More

Why We Care About Small Businesses

November 24, 2018By Jen UrsoMarketing Tips 5 Comments

In the midst of holiday gift-buying and the ease of sites like Amazon, it’s important to remember how vital small businesses are. I’ll just come out and say it: I love small businesses. I love working with them. I love working for them. And, I also love shopping with them. I love helping them succeed. … Read More

What Do Customers See When They Google You?

November 2, 2018By Jen UrsoMarketing Tips 2 Comments

Any business with a website has one because they’d like people to find them! (Right? Right??) So what do your potential customers see when they search for your business listing? Is it something like this? Or, is it something more like this? We’ve blurred the names to protect the innocent! Go ahead and Google your … Read More