Let’s stop a moment and pause and think about all the ways you get new business. Is it by referral? Online ads? Print ads? Yelp? A strong content strategy? Or…. do you even know? Do prospective customers just saunter up to your front door and say, “Hey, I think you have something I need. Can … Read More
Marketing Tips
Keep it Simple: Improve Your Website and Your Brand
It starts out simple. You have a small business and you need a website. You write some of the pages or have someone do it for you but then…ahh! It becomes a huge mess. Maybe you start to feel like you need to improve your website because it isn’t really saying what you want it to say.
7 Easy Eco Marketing Tips to Go Green in 2019
Go green this year with some simple decision changes in your day to day operations. Before you know it, YOU’LL be the one sharing eco marketing tips with YOUR colleagues. From digital to print choices, these seven easy tips will get your year started off right.
Why We Care About Small Businesses
In the midst of holiday gift-buying and the ease of sites like Amazon, it’s important to remember how vital small businesses are. I’ll just come out and say it: I love small businesses. I love working with them. I love working for them. And, I also love shopping with them. I love helping them succeed. … Read More
What Do Customers See When They Google You?
Any business with a website has one because they’d like people to find them! (Right? Right??) So what do your potential customers see when they search for your business listing? Is it something like this? Or, is it something more like this? We’ve blurred the names to protect the innocent! Go ahead and Google your … Read More
Why your small solar company needs a large digital strategy
Your focus is on solar, but have you thought about your digital…strategy that is? As ambassadors of tech and the future, you have a unique opportunity to educate the masses about why solar and renewables are so important. Yes, you want to see your sales numbers rise, but as the heat turns up in the … Read More
Working in environmental sustainability? We can help
Hey world-changers! I’ve been so inspired since launching Steady Glow Digital, to see all of the wonderful companies working in environmental sustainability doing their best to make the world cleaner, greener and more sustainable. Running a business is tough! There’s hardly a moment to think of strategies, plans, and analysis…something big companies have whole departments … Read More
Your Small Business and Video. A Love Story with questions and answers.
Q: There are 1,000’s of videos on my industry out there. Why should I make my own? A: Great question. But it’s kind of like saying: “There are already businesses that do the same thing I do. Why should I start my own?” And you already know how to answer that. You started out on … Read More
Writing Websites So You Don’t Have To
We know…writing websites (for most) is no fun. It is one of those little, but big, things we often forget when we’re busy building a website. Who is going to write all those pages? When you’re a small business, already stretched thin, it can be daunting. Luckily for you, we LOVE writing websites. Not only … Read More
Setting a Social Media Schedule that Doesn’t Annoy People
Don’t hide from social media! Are you ready to get social? You better be. Sorry, not sorry, but if your business doesn’t have a presence on Facebook or Twitter, you don’t appear legitimate to the vast majority of potential customers. In order to get started, you need to develop a social media schedule that will … Read More