Don’t Play It Coy in Advertising

February 11, 2019By Trista SobeckMarketing Tips No Comments

Let’s stop a moment and pause and think about all the ways you get new business. Is it by referral? Online ads? Print ads? Yelp? A strong content strategy? Or…. do you even know? Do prospective customers just saunter up to your front door and say, “Hey, I think you have something I need. Can … Read More

Keep it Simple: Improve Your Website and Your Brand

January 18, 2019By Jen UrsoMarketing Tips

It starts out simple. You have a small business and you need a website. You write some of the pages or have someone do it for you but then…ahh! It becomes a huge mess. Maybe you start to feel like you need to improve your website because it isn’t really saying what you want it to say.

Why We Care About Small Businesses

November 24, 2018By Jen UrsoMarketing Tips 2 Comments

In the midst of holiday gift-buying and the ease of sites like Amazon, it’s important to remember how vital small businesses are. I’ll just come out and say it: I love small businesses. I love working with them. I love working for them. And, I also love shopping with them. I love helping them succeed. … Read More

What Do Customers See When They Google You?

November 2, 2018By Jen UrsoMarketing Tips 1 Comment

Any business with a website has one because they’d like people to find them! (Right? Right??) So what do your potential customers see when they search for your business listing? Is it something like this? Or, is it something more like this? We’ve blurred the names to protect the innocent! Go ahead and Google your … Read More

Working in environmental sustainability? We can help

April 30, 2018By Jen UrsoEvents, Marketing Tips, Notes from Jen 1 Comment

Hey world-changers! I’ve been so inspired since launching Steady Glow Digital, to see all of the wonderful companies working in environmental sustainability doing their best to make the world cleaner, greener and more sustainable. Running a business is tough! There’s hardly a moment to think of strategies, plans, and analysis…something big companies have whole departments … Read More