What is a Digital Marketing Strategy: What to Expect

May 29, 2019By Jen UrsoMarketing Tips

It sounds like an industry buzz term but a digital marketing strategy actually has validity. Sure, I can come in and start setting up and scheduling e-blasts for you. I can do some social media posts and fill in some content on your website. But, if all of these parts aren’t really working together it just becomes a lot of noise.

Keep it Simple: Improve Your Website and Your Brand

January 18, 2019By Jen UrsoMarketing Tips

It starts out simple. You have a small business and you need a website. You write some of the pages or have someone do it for you but then…ahh! It becomes a huge mess. Maybe you start to feel like you need to improve your website because it isn’t really saying what you want it to say.

Why We Care About Small Businesses

November 24, 2018By Jen UrsoMarketing Tips 4 Comments

In the midst of holiday gift-buying and the ease of sites like Amazon, it’s important to remember how vital small businesses are. I’ll just come out and say it: I love small businesses. I love working with them. I love working for them. And, I also love shopping with them. I love helping them succeed. … Read More

What Do Customers See When They Google You?

November 2, 2018By Jen UrsoMarketing Tips 2 Comments

Any business with a website has one because they’d like people to find them! (Right? Right??) So what do your potential customers see when they search for your business listing? Is it something like this? Or, is it something more like this? We’ve blurred the names to protect the innocent! Go ahead and Google your … Read More