About Steady Glow

Steady Glow founder Jen Urso has had a diverse career from her humble origins as a “bagel slapper” in Pittsburgh to an internationally exhibited artist, a well-versed graphic designer, a web content writer and a data-obsessed, system organizing, tech-whispering digital marketing director. Raised to believe in the value of simple living and conservancy, Jen has always made it her goal to tread lightly and find more sustainable and balanced ways of living and marketing. She is an avid bicycle commuter, mapmaker, vegetable gardener, runner, reader, mother and thinker.

Steady Glow originated after Jen decided she wanted to help hardworking small and sustainable businesses with effective digital marketing tools and content. By clarifying and focusing on her clients’ messages, she strives to share what makes these businesses so unique. We have since evolved from full digital marketing services to focus on Eco Marketing Solutions and meaningful, web content writing focused on organic search results.

Why We Focus on Sustainability in Marketing

Ever since I started working in graphic design over 25 years ago, I’ve been trying to reduce our environmental footprint. It all started in 1996 when I refused to believe that the screenprint shop I worked in did not have a recycling bin for our massive amount of paper waste. Since then, I’ve not only helped numerous small businesses get their feet on the ground with clean design, consistent messaging and a focused strategy (AND recycling), but I’ve also guided them into more sustainable ways of doing marketing. With the average office worker using approximately 10,000 sheets of paper per year, there are plenty of ways we can look at sustainable marketing practices!

Why SEO-focused Organic Search Content Matters

I firmly believe in the strength of well-written, keyword-rich online content to draw quality-over-quantity visitors to your website. There are plenty of methods out there—some that will cost businesses a fortune—to bring impressions and clicks to your analytics. But, the importance is in whether you are putting your business in front of the people who are looking for what you’re offering. You can’t do that with overused marketing speak that we’ve all heard before. Steady Glow is different in that we want to understand and tell YOUR story. Writing rich web content with proper SEO practices will build your audience over time AND help customers better understand why they should choose your business over another.