It sounds like an industry buzz term but a digital marketing strategy actually has validity. Sure, I can come in and start setting up and scheduling e-blasts for you. I can do some social media posts and fill in some content on your website. But, if all of these parts aren’t really working together it just becomes a lot of noise.
So, why is urban chicken farming so cool these days? What considerations should you keep in mind before you go off and purchase your first hens?